If five systems say five different things, which do you trust?
Sales says a deal is closed. Finance hasn’t invoiced it. Marketing has the contact listed twice. Sound familiar? When your core data—customers, products, vendors—is fragmented across tools and departments, your business loses clarity. And worse, credibility. According to Forrester, 69% of companies say poor master data hurts customer experience and financial performance.

Align your data. Align your business.
Inventive’s Master Data Management (MDM) & Entity Resolution services eliminate duplication, reconcile discrepancies, and unify your most critical records across platforms. We help you build a reliable, centralized view of your business entities—so every team sees the same truth.

No more guesswork. No more conflicting versions.
We start by analyzing how your systems store and label the same records. Then we apply a combination of rule-based logic and machine learning to match, merge, and master them. Whether it’s customer profiles, SKUs, supplier lists, or asset data, we create golden records you can actually use—confidently.

Built for real-world messiness—not lab conditions.
Unlike rigid, top-heavy MDM platforms, Inventive’s approach is flexible and fast. We work within your existing architecture, connect to your live systems, and deploy resolution strategies that adapt as your data evolves. One client consolidated 250K+ customer records down to 60K unique identities—with zero disruption to operations.

As your data grows, duplication becomes exponential.
Every new system, integration, or acquisition introduces more risk of mismatch. And once mistrust spreads, teams start working around the data instead of with it. The longer you wait, the more expensive the cleanup—and the deeper the operational drag.

• Your CRM has more duplicates than your iTunes library.
• Finance and sales can't agree on who your "top customer" is.
• You're prepping for AI, but your entities still don't make sense.